Recognized Colombian influencers recently visited Guatemala to explore and promote the country's main tourist destinations. Their trip included stops in La Antigua Guatemala, Panajachel, Santa Catarina Palopó, San Juan La Laguna in Sololá, the Iximché Archaeological Site and Tecpán in Chimaltenango, Tikal National Park, and Guatemala City.
The group featured several well-known personalities: actress Mabel Moreno, who has appeared in television series such as "El señor de los cielos," "Café con aroma de mujer," and "La reina del flow," with over 1.9 million Instagram followers; television presenter and entrepreneur Milena López, known for hosting programs like “Muy buenos días” and “Citynoticias,” with more than 1.8 million followers; Venezuelan actor Juan Alfonso Baptista, recognized for his roles in productions including "Pasión de Gavilanes" and "Gata salvaje," who has over 1.5 million followers; blogger, journalist, and presenter Julieta Piñeres, who has worked for RCN television and radio as well as CM & Internacional news team, with more than 542 thousand followers; and actress Diana Wiswell from the Netflix series “La reina del flow,” who has over 232 thousand followers.
Catalina Ferrer, commercial director of Great Vibes Travel agency, accompanied the group to establish business connections with Guatemalan tour operators.
The Director General of INGUAT stated: "This action is part of the marketing strategies promoted by the institution to attract different audiences to come and discover Guatemala's impressive tourism offerings and services."
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