Corporacion Multi Inversiones issued the following announcement on Sept. 4.
Its identity as a brand revolves around a keyword: trust. It is the one that accompanies in the special moments, in the family lunch of Sundays, in the celebrations of birthdays or in the exit with the friends.
For Pollo Rey, trust is something that is gained over time and experiences, a position that he built solidly with his consumers over 50 years of experience, offering quality products, freshness, flavor and hygiene.
“From our product, our communication, to the kitchen and table of the housewife, we want them to see in Pollo Rey an ally whom they can trust, which makes her look good with her family,” said Michelle Roldan, Brand manager.
Its positioning as a Top of Mind is closely linked with its interest in placing the consumer in the first place of its decisions, listening to it and setting in motion the main trends of the markets in which they participate.
Thus they have managed to find opportunities for innovation, which make it, not only a brand of tradition, but an avant-garde, which responds to the needs of its customers.
Of course, for this it has evolved, the brand was initially aimed at women housewives, who distributed most of their time in preparing food, today things have changed and now they are mothers, professional wives, who need fresh produce , of quality, but that can be prepared with greater immediacy. Hence, they have promoted an innovative product portfolio.
“Winning at the point of sale is one of our most important strategies, we know that we must conquer the consumer all the way of purchase, from when the need arises until the moment he is in his supermarket.
We maintain continuous communication with the client and we want to be present in their daily lives, ”said Francisco Castro, Marketing Director.
Guatemalan origin
Year and country where the brand was born: Guatemala, 1964
Markets: Guatemala, Honduras and Costa Rica
Brand portfolio: Whole fresh King Chicken, chicken trays, Breasts, Milanese, Medallions, Wings.
Marketing with flavor:
Marketing leaders Michelle Roldan, Brand Manager; Francisco Castro, Marketing Director Digital Strategies. They work to generate the widest possible reach with their campaigns in digital media, to connect with the audience.
Also, generate your own content and quality that helps brand building and make them grow positively, generating a positive feeling, which translates into a healthy digital brand.
Original source: https://www.cmi.co/es/item/489-pollo-rey-guatemala-adn-de-confianza
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