Corporacion Multi Inversiones issued the following announcement on Aug. 13.
Within the food sector, INA pasta ranks number six in the top 10 brands in Central America.
The annual purchase frequency of this brand is 7.6%, which is done by 52% of the households that are part of the sample for this measurement.
This brand was born more than 50 years ago in Guatemala, where it ranks fourth in the top 10 of the food sector by country, with 23 million real contacts with customers.
It is produced by Molinos Modernos and to date they have a catalog of 17 products that are distributed in El Salvador, Honduras, Guatemala and Costa Rica. The brand is also strong in Honduras, where it occupies the eighth position of the food sector by country. There the measurement with data from 2018 indicates that it had 6 million real contacts with consumers.
With information from The Economist.
Original source: https://www.cmi.co/es/item/482-pasta-ina-de-las-preferidas
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