CBC, a beverage company based in Guatemala, has reiterated its commitment to gender equality as part of its ongoing support for the Women's Empowerment Principles (WEPs), an initiative led by UN Women. The company was the first private entity in Guatemala to sign the WEPs agreement in 2018 and has since implemented these principles across all levels of its operations.
"CBC reaffirms our commitment to gender equality, honoring what was agreed upon with the convention of the 7 Women's Economic Empowerment Principles," stated CBC. "We were the first private entity in Guatemala to sign the agreement with the WEPs, which we adopted and applied at every business level and became promoters of gender equality and women's empowerment worldwide."
The company highlighted that women currently hold 46% of key decision-making positions within CBC. This representation is seen as essential for fostering a corporate culture focused on equity and inclusion, contributing to growth, training, and development opportunities for all employees.
CBC also noted its participation in international forums such as "Target Gender Equality Live," organized by the United Nations Global Compact. According to CBC: "We believe in creating opportunities with gender equality; we have participated in important international forums, which constitutes recognition of our commitment to fulfilling the Seven Principles of economic empowerment for women and promoting equality between women and men in all areas of corporate management."
The company has launched several internal programs aimed at employee development:
- Mujeres líderes: A platform designed to develop women's skills and provide career guidance.
- A tu lado: A psychological support program aimed at holistic well-being.
- Dream work: An initiative offering flexible work arrangements and remote work options.
- Bienestar integral: Programs focused on physical activity, nutrition, and overall wellness.
In addition to internal initiatives, CBC supports community-based projects like Atitlán Recicla—a cooperative comprised entirely of female recyclers located in Atitlán, Guatemala. The cooperative collects and sorts local waste while providing employment opportunities for women who are often heads of household facing economic challenges.
"As promoters of development through equitable opportunities, we know that the future and growth of the country is an effort where everyone must participate equally," said CBC.
Alerts Sign-up