Guatemala has joined the World Network of Religious Tourism Destinations, an announcement made during the International Tourism Fair (FITUR) 2024 in Madrid, Spain. The Guatemalan Institute of Tourism (INGUAT) used the event to introduce a plan aimed at diversifying and expanding tourism options in the country by focusing on religious tourism.
The country is known for its unique blend of faith and devotion, especially during Lent and Holy Week. These periods are marked by processions and traditions that have been passed down for over four centuries. Thousands participate in these events, which serve as both spiritual gatherings and cultural expressions.
Holy Week in Guatemala was declared National Cultural Heritage in 2008 and recognized as Intangible Cultural Heritage of Humanity by UNESCO in 2022. This recognition highlights the significance of these celebrations in attracting visitors interested in religious experiences.
In 2023, during Holy Week, Guatemala recorded nearly three million domestic tourists and over 134,000 international visitors who took part in various activities such as creating carpets, pilgrimages, processions, and enjoying traditional foods.
Harris Whitbeck, director general of INGUAT, stated: “The opportunity that presents itself through religious tourism plays a fundamental role in promoting and preserving Guatemala’s cultural and spiritual heritage. Being part of the World Network of Religious Tourism Destinations is extremely important because it will allow us to diversify and expand our tourism offerings as well as position the country as a reference destination for travelers seeking unique experiences in sacred settings with living traditions.”
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