Corporacion Multi Inversiones issued the following announcement on July 6.
CMI's cumulative investment in the United States is US $ 100 million with 80 restaurants, 60 of its own and 20 that were granted under the franchise model.
Most restaurants are located in the southern and eastern parts of the United States in California, Washington DC, Texas, Florida, Minnesota, Oklahoma and New York.
The formula to succeed abroad
The road has been hard, with economic crises and now the challenge of the covid-19 in the market, but Luis Javier Rodas, CEO of Pollo Campero in the United States, is optimistic about the future and gives these tips to those who want to replicate a formula. successful as Pollo Campero abroad:
You have to prepare because the environment is not the same as in your country in many ways. commercial, legal, financial, human resources, etc. So you have to understand the macroeconomic environment, the industry, competition and the consumer himself.
It is not a copy / paste of your proposal in another country - tropicalization is needed to be relevant in the local market
Be clear about your essence and what has allowed you to win - tropicalization is not a complete reinvention that results in a proposal unrelated to your essence
Accompany local talent - you need to have market experts. In fact, in the US, approximately 2,000 jobs are generated among the 80 restaurants, in most of which the collaborators are Guatemalan, Salvadoran and from other Latin American countries.
Change of mindset in business management — no longer “business as usual” —ability and prioritization are key with a relevant degree of flexibility.
New ways of operating with new protocols to protect the well-being of our collaborators and clients, including physical distancing in restaurants.
Strengthening of “off premise” platforms , that is, outdoor promotion, leveraged by digital platforms.
How to stay competitive, despite the covid-19?
Pollo Campero is a brand born in Guatemala that managed to export its model to other markets (such as Central America and the United States) and that has had to be very faithful to its essential recipe, but also very flexible in understanding other consumers.
That is why the executives José Gregorio Baquero, CEO CMI Alimentos and Luis Javier Rodas, Managing Director of Campero USA, will pause their agenda this Wednesday, July 8 at 6:00 p.m. (Guatemala time) and on the YouTube channel de Prensa Libre will share this successful experience in a webinar and answer questions from users of Hablemos de Dinero.
Dialogues HDD Post
Original source: https://www.cmi.co/es/item/653-pollo-campero-operar-en-otro-pais-es-mas-que-hacer-copy-paste-de-tu-formula
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