Chamber of Commerce of Guatemala issued the following announcement on Oct. 12.
The world is going through constant changes, which are an interesting challenge for organizations, but now it can evolve as long as its human resource also evolves and grows in the course of its days.
Nowadays, these organizations present as an indispensable goal, to be profitable. Companies that do not achieve this goal, decay and perish in time.
Overall objective:
With active participation, attendees will gain valuable tools and effective strategies to identify and strengthen the skills to sell what they want and who they want, based on the main findings and studies of the NEUROSCIENCES.
Content of the Workshop:
Definitions and differences between Influencing, persuading and manipulating.
History of persuasion: from Aristotle, to the Neuroscience of the 21st century.
The 7 detonators of persuasion: a new paradigm
Brain use manual
And the fault is the Amygdala
Influence Skills
The 7 detonators:
1) The Contrast or the law of the heaviest
2) The Authority and the power of Personal Branding
3) Reciprocity Why do you answer me "good morning", when I say
"Good Morning"?
4) The Why? everything requires an explanation
5) Hope, that's why it's the last thing that gets lost
6) Congruence or because I need to be consistent
7) Friendship, how to detonate it
Practical cases
Development of your own plan
It included:
4 hours of training
Original source: http://ccg.com.gt/web-ccg/los-7-detonantes-de-las-ventas/
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